Is your content a competitive advantage or a constant headache?
Getting the content out of the CMS, through the firewall to a vendor, back in again, then out to multiple sites isn’t simple. We’ve done it. Adding a new type of content to an page should be easy, not be a challenge, much less a roadblock. A well-designed information architecture ensures the former, not the latter. And the proper time to do that is up front, long before you design your CMS. But that’s the exception, not the rule. Whether it is designing a new IA for fixing an old one, we ensure it is done right.
Few design considerations effect your time-to-market like IA. It makes the difference between being able to easily accommodate your marketing team’s brilliant new customer experience and having to say sorry, our system won’t let us do that without major enhancements – or at all. Good information architecture unlocks the hidden potential of your information across your enterprise, and turns that information into a competitive advantage. Our people design information strategies and architectures that maximize the value of your information by delivering it to your customers at the right time, in the right place, and in the format they expect.