Unique practices & methods
Technology is complicated. Not just because of the machines, processes, crafts and systems that comprise it are themselves complex, but also because they must work well with humans, both customers and employees. We have learned that for every metric and requirement that can be discretely quantified and analyzed, there is a qualitative aspect, human emotion and attitude, that isn’t as easily measured or understood. In our way of thinking, we’re not just obligated to tell our clients what technology choices will make their project successful, but what their customers and employees should experience using these systems in order to foster a perception of success. And that begins with strategy. Our method is to understand your brand within its technology ecosystem. To that end we conduct discovery and analysis of your data, systems, processes, and the people that use them to create strategies that link consumer facing experiences with the technologies and systems required to deliver your brand’s value to customers.
We were the first agency to specialize only in business analysis specifically for CMS, ecommerce, and internationalization. We learned our craft at the leading online retailers and banks. Imagine what we can do for your project.